Tara Gill

About Tara Gill

I have been building teams and working across teams to develop strategies and tactics that build brands and help consumers. In fact, I’m very good at forging relationships, collaborating with others, and creating a trusting and inclusive environment where people are motivated to share ideas and take thoughtful risks to try new things. I’m really passionate about developing strong relationships and teams so that people feel accountable for their work and the best ideas are brought forward to move brands ahead and meet brand and consumer needs. I care a lot about the work I do and the people I work with. I have extensive experience and a strong understanding of customer insight, brand positioning, creative direction, and advertising skills. I am a strong team leader, able to recruit, develop and motivate teams that deliver outstanding results on time. I am strategic thinker and creative problem solver, highly adaptable, self-motivated with the ability to manage multiple projects simultaneously while working with all levels within an organization.

Experience

1. Worldwide Omni-channel Experience Strategy & Planning

   Bristol Myers Squibb

   Jan 2021 — Present

   Lead a group of direct and cross-functional teams across multiple businesses and launches to execute & optimize programs to drive business impact • Leverage digital capabilities, standards & best practices to drive customer engagement for the business, including acquisition/retention CRM strategies, websites, POC, display, Social Media, & Search (SEO/SEM)• Deliver channel insights & recommendations for ongoing optimization of business plans• Serve as a functional expert on the company WW Social Media Circle, creating a clear process and protocol for activities in social media• Sought after as a mentor across the company

Education

• Rider University

  Bachelor of Science in Business Administration, Advertising