Tara Williams

About Tara Williams

As a Senior Digital Marketer at Johnstone Supply Detroit Group, I execute marketing strategies and go-to-market plans that align with business goals and objectives. I have over 15 years of experience in product marketing, managing various B2B and B2C product lines in the construction, chemical, and energy sectors.I leverage my strong background in data sciences, voice of customer, and market research to understand and anticipate customer needs, preferences, and behaviors, and deliver world-class customer experience and satisfaction. I am also PMC certified by the Pragmatic Institute, and I have completed several LinkedIn courses on personal branding and marketing plan creation. I am passionate about creating value for customers and stakeholders and driving growth and innovation for the company.

Experience

1. Senior Digital Marketer

   Johnstone Supply Detroit

   Jan 2025 — Present

   Responsible for crafting engaging digital marketing campaigns that resonate with customers and drive brand loyalty. Collaborating with marketing partners and agencies, I ensure brand consistency across messaging and uphold brand standards and guidelines. thriving in coordinating dynamic marketing efforts with cross-functional teams, including sales, operations, and vendor relations, to deliver impactful campaigns and tailored sales collateral.Staying ahead of promotional offers and industry trends, I develop and execute innovative strategies, including paid media opportunities, to attract and engage new audiences. My role involves optimizing the customer experience by working with eCommerce specialists to enhance website content and partnering with in-store marketing specialists to elevate in-store engagement. I also manage social media accounts, monitor their effectiveness, and refine our presence with best practices.

Education

• Northwood University

  Bachelor of Business Administration (B.B.A.), Advertising, Marketing, Management

  2003 — 2006

• Central Michigan University

  Master of Business Administration - MBA, Marketing

Skills

• Training Delivery
• Adhesives
• Interpersonal Communication Abilities
• Pigments
• Communication Skills
• Multi-Tasked
• Chemical Industry
• Process Safety
• R&D
• Time Management
• Technical Support
• Additives
• Team-Oriented
• Highly Motivated Self-Starter
• Written
• Result Oriented
• Thermoplastics
• Customer Satisfaction
• Coatings
• Team Mentoring
• Written