Tara Walters

Senior Global Account Manager @Hearst

London, GB

Spearhead the conceptualization and execution of diverse marketing campaigns across multiple magazine titles, catering to a wide array of clients and markets.• Collaborate closely with sales teams from the initial pitch stage to ensure alignment between campaign objectives and client expectations, resulting in increased client satisfaction and retention.• Develop comprehensive media plans encompassing various channels and touchpoints, ensuring full-funnel coverage and maximum campaign effectiveness.• Manage end-to-end campaign logistics, including media planning, scheduling, budgeting, and execution, while adhering to strict deadlines and budgetary constraints.• Conduct thorough post-campaign analysis and reporting, providing valuable insights and recommendations for future campaign optimization and refinement.• Cultivate and nurture client relationships through regular communication and proactive engagement, leading to numerous repeat campaigns and long-term partnerships.• Act as the primary liaison between multiple markets, facilitating seamless coordination and communication to ensure consistent campaign execution and alignment with global objectives.• Leverage exceptional interpersonal skills to effectively collaborate with cross-functional teams, including sales, marketing, and client servicing, fostering a cohesive and collaborative work environment.

The University of Nottingham

Bachelor’s Degree, English Language and Literature, General

Condè Nast College

Fashion Journalism Course, Journalism

University of Cambridge

Short Course Certificate , Creative Writing