Tara Talley

About Tara Talley

Senior commercial and growth executive with 20+ years of experience building and scaling organizations that drive enterprise revenue, client expansion, and long-term business value.I build and lead high-performance commercial teams that translate complex data, market dynamics, and customer behavior into measurable growth. My work sits at the intersection of revenue strategy, operational execution, and client experience transformation — aligning commercial capability with enterprise priorities.Most recently, as part of a startup division launched in October 2023 at GM Financial, I was selected to architect and scale the Client Development organization supporting a $64M portfolio. Within the first full year, this function contributed to 375% year-over-year revenue growth, 320% growth in services revenue, and a 662% increase in services adoption, establishing Client Development as a core driver of commercial expansion and client value.I am particularly energized by opportunities to build — creating new functions, developing leaders, and establishing scalable commercial models that strengthen client partnerships and unlock sustainable growth.Core leadership focus areas include:• Enterprise Growth Strategy• Commercial & Revenue Optimization• Client Retention & Expansion• Organizational Design & Team Scaling• Startup and Transformation Leadership• Go-to-Market Strategy• Cross-Functional Executive LeadershipI am known for combining strategic clarity with authentic leadership — building high-performance cultures grounded in accountability, trust, and measurable results. I am passionate about scaling organizations, developing leaders, and creating commercial capabilities that drive meaningful impact today while positioning businesses for sustained future growth. I value connecting with leaders who share a commitment to building scalable, high-performing organizations.

Experience

1. AVP National Client Development

   GM Financial

   Jun 2023 — Present · Indianapolis, IN, US

   Startup division launched October 2023Executive leader responsible for building and scaling the Client Development function within a startup division, driving enterprise client strategy and commercial growth across a $64M managed portfolio.Selected to architect this organization from inception, establishing the advisory model, operating framework, and performance standards that helped drive 375% year-over-year revenue growth, 320% services revenue growth, and a 662% increase in services adoption, achieving 530% of annual goal.Lead a high-performance team focused on delivering data-driven client strategies that improve total cost of ownership, operational efficiency, and long-term client value.Key Contributions:• Built and scaled a national commercial advisory function aligned to enterprise growth• Established consultative engagement frameworks and scalable analytics-driven client strategy• Provide executive-level guidance across a $64M client portfolio• Partner cross-functionally to align client strategy with enterprise revenue objectives• Developed and mentored a high-performance team focused on measurable growth outcomesImpact:Successfully transformed Client Development into a core commercial growth driver, strengthening client retention, expanding services adoption, and establishing a scalable foundation for continued enterprise expansion.

Education

• University of Wisconsin-Eau Claire

  Business Administration, Marketing

  1992 — 1997

Skills

• Management
• Direct Sales
• B2b
• Financial Analysis
• Salesforce.com
• Sales Operations
• Customer Retention
• Customer Service
• Sales Presentations
• Fleet Management
• Forecasting
• Cold Calling
• Sales
• Leadership
• Account Management
• Profit
• Training
• Customer Satisfaction
• New Business Development
• Marketing
• Sales Process
• Coaching
• Strategic Planning
• Sales Management
• Selling
• Business Development
• Marketing Strategy