Tara Silva
Senior Manager - Content Strategy @STMicroelectronics
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WORK HISTORY
Senior Manager - Content Strategy @STMicroelectronics
Milan, IT
My role is to support reach, engage and nurture technical audience segments throughout the customer lifecycle using inbound marketing strategies. I work in close synch with campaign managers, SEO experts and content professionals to develop best-in-class B2B end-to-end content plans.Main responsibilities- Identify, plan, deploy content strategies supporting campaign KBOs with a strong focus on inbound marketing methodology- Generate/maintain inbound content calendar in alignment with growth priorities and campaigns- Identify and engage with external content marketing agencies supporting overall content research, planning and creation- Track content performance by identifying and measuring against relevant KPIs.
EDUCATION
Wine & Spirit Education Trust
WSET Level 2, Wine
Musaeus College
Edexcel GCE Advanced Level, Business/Managerial Economics
UniversitĂ Bocconi
Bachelor of Science in International Economics, Management and Finance
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing
ABOUT TARA SILVA
I am Tara. I came to Italy as a teenager to study and fell in love with the place, thanks to its incredible wine culture and now it’s my home.As a passionate marketing strategist with over 8 years of experience, I’ve been shaking up the B2B landscape through innovative content strategies, SEO expertise, and social media prowess. I love leading dynamic projects that boost brand visibility and drive real engagement.I excel at analyzing competitors to craft unique strategies that help my business stand out. I thrive on identifying hidden opportunities and leveraging data (and AI!) to fuel growth. My creative approach involves bringing in new content formats and experimenting with strategies that push boundaries.Tech-savvy and always exploring the latest tools, I enjoy trying things that have never been done before to keep my campaigns fresh and engaging. Outside of work, you’ll find me diving deeper into the world of wine, exploring regions, learning about terroirs, and appreciating the art of winemaking. This passion sharpens my attention to detail and creativity in my professional life.I’m excited to tackle new challenges in the ever-evolving digital marketing landscape, driving innovation with AI and helping brands shine in a competitive market!
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