Tara Palaia
Senior Strategist @Harmelin Media
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WORK HISTORY
Senior Strategist @Harmelin Media
EDUCATION
College of Charleston
Bachelor of Science - BS, Marketing
ABOUT TARA PALAIA
I’m an Influencer Marketing Senior Strategist with 5+ years of experience managing influencer campaigns, and experience supporting UGC and affiliate programs. I currently work at Harmelin Media, coordinating creator partnerships and helping campaigns run smoothly across paid and organic channels.I manage and support the full influencer lifecycle, including strategy, outreach, contracts, creative review, amplification, and reporting. I’m especially passionate about integrating UGC into paid social to make content feel authentic while driving meaningful engagement.I’ve supported campaigns across automotive & mobility, quick service restaurants & food retail, grocery & CPG, home technology & electronics, destination marketing & tourism, and higher education, building strong, long-term relationships with creators, agents, and clients to maximize campaign impact.I enjoy bringing creativity and fresh ideas to every campaign, helping brands and creators tell stories that truly resonate with audiences. I thrive at the intersection of execution, strategy, and collaboration, and I’m always happy to connect with other marketing professionals to share insights on influencer marketing, UGC, and affiliate programs.
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