Tara Oconnell

About Tara Oconnell

I\'m a storyteller with 15 years of experience developing and producing editorial content across digital, linear, and social platforms and leading creative video campaigns with clients (Google, Amex, Rocket Mortgage, CVS, CitiBank and Unilever). I always strive to be the best partner and have worked directly with platforms to develop native YouTube, TikTok, Twitter and Snapchat Discover series. I’m always pushing limits and thinking outside the box, curating trends within the fashion, and lifestyle digital space. I\'m equally passionate about telling impactful stories and bringing content to life by managing its production process.Outside of work: I’m a wife and mother, the “crew glue” in my group of friends, astrology lover, world traveler (21 countries and counting!), and will always be a Bronx girl at heart. Say hi :)

Experience

1. Director of Digital Series

   Hearst Magazines

   Mar 2020 — Present · New York, NY, US

   Collaborate with legacy brands such as Cosmopolitan, ELLE, Good Housekeeping and Women’s Health to develop socially lead video franchises. Developed dozens of new series, highlights include Battle of The Braids, So Pierced, 3 Mistakes When, Take 3, Date My Ex and Hearst’s first multi-beauty brand series The Countdown. • Work alongside magazine and platform stakeholders to assure videos enhance brand affinity and awareness • Foster new business opportunities, highlights include pinioning multi-platform syndication initiatives, launching Hearst’s first native TikTok franchises and onboarding 15 new show channels on Snapchat Discover • Lead creative for branded content Twitter campaigns, clients include AMEX, Rocket Mortgage and CVS• Doubled Snapchat’s YOY show revenue by 25% in 2020 and 12% in 2021

Education

• Pace University

  Communications

  2003 — 2007