Tara Murphy
Director, Consumer Insights @Cineplex
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Jan 2017 — Present
Director, Consumer Insights @Cineplex
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Championed all aspects of consumer experience (both B2C and B2B), via CX and Brand Tracking programs, tailored research design/methodology and advanced analytics. Focused on acquisition targets and opportunities through cross departmental think-tanks. Developed key strategic priorities and KPIs across the organization and delivered data-based research and trend analysis to support key decisions through the accelerated timelines of the shifting pandemic landscape.
SKILLS
Qualitative ResearchSegmentationConsumer BehaviorSurvey DesignResearch DesignCustomer InsightAnalyticsCompetitive IntelligenceAdvertising ResearchMarket ResearchMarketing StrategyQuantitative ResearchFocus GroupsOnline ResearchData Analysis
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