Tara Merkwan
Marketing Operations Specialist @Vasion
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WORK HISTORY
Marketing Operations Specialist @Vasion
St George, UT, US
Support the day-to-day operations of our marketing tech stack, including Salesforce, Marketo, Intercom, LeanData, 6Sense and other upcoming integrations.• Execute ad, email, and event tracking programs, including driving strategies to increase engagement frequency and velocity.Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy.• Identify and evaluate data sources required to expand our marketable database in our target segments. Own list import process for Marketo.• Monitor email KPIs and make recommendations to improve delivery, opens, and engagements. Ensure strong domain and list health and create monthly audits.• Collaborate with the marketing team to provide technical recommendations using the full features and functionality of Marketo.• Launch prospect nurture programs, ensure they are working properly, and make recommendations for efficiencies.• Administer the email sequence creation process for sales inbound campaign support.
EDUCATION
Davis Applied Technology College
Radiology Technologist, Radiology
Dakota Wesleyan University
General Studies (60 Credit Hours)
Mitchell High School
High School
TechSkills of Sacramento
A+ Certification of Information Technology
Southeast Technical Institute
Health Unit Coordinator Diploma, Health/Health Care Administration/Management
SKILLS
ABOUT TARA MERKWAN
Experience with Marketo, Marketing Cloud and Pardot. Knowledgeable in webinar platforms such as On24, WebEx and ZoomWebinars. Experience with Project Management Systems: Asana and Workfront.Collaboration Experience in Slack and Teams.Experience in Intercom and Drift.What excites me the most:Being able to make a difference while enjoying what I love to do to have a meaningful career!Things I enjoy- Diverse perspectives and thoughts that challenge my way of thinking - Continually developing myself - Healthy competition that enhances the entire teamOutside of work, I enjoy traveling, camping, playing and watching sports,(particularly golf and the Minnesota Vikings) spending time with my dog, and on the weekends you can usually find me on the lake with friends and family. Project Coordination | Strategic Planning | Customer Service | Client Relations | AchieverKey Skills:Marketing Automation (Marketo, Marketing Cloud, Pardot), Campaign Execution, Lead Management, Project Management (Asana, Workfront), Salesforce, basic HTML, Microsoft office Suite -(Excel, Word, PowerPoint), Team Player, Detail Oriented, Organized, Problem Solving, Marketing & Data Analytics, Multitasker, Hard Working, Dependable, Adaptable, Excellent Communicator, Motivated, Critical Thinker, Social Media (Facebook, LinkedIn, Instagram, TikTok)
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