Tara MacKenzie
Senior Manager, Integrated Campaigns @Twilio
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WORK HISTORY
Senior Manager, Integrated Campaigns @Twilio
As a leader in full-funnel solutions campaigns at Twilio, I drive the strategy and execution of integrated marketing programs that both build brand awareness and capture demand across our diverse portfolio of solutions. My work spans the entire campaign lifecycle—from planning and execution to performance analysis—with a focus on scalable impact and measurable results.I collaborate closely with cross-functional partners, including Content, Product Marketing, Customer Programs, ABM, Brand, and Regional teams, to ensure tight alignment and consistency across channels and markets. A key part of my role is leading a talented, agile team while enabling the processes that keep us moving efficiently and effectively. I also manage agency partnerships to bring creative and media strategies to life, ensuring every campaign supports Twilio’s broader business goals.At the core of everything I do is a deep commitment to creating connected, customer-centric experiences that reflect Twilio’s values of innovation, inclusivity, and customer obsession.
EDUCATION
St. Francis Xavier University
BA, Political Science
St. Francis Xavier University
Bachelor of Arts (B.A.)
SKILLS
ABOUT TARA MACKENZIE
I am deeply dedicated to crafting and executing strategic initiatives that seamlessly integrate with the customer journey, sales cycles, and overarching business goals. I bring a wealth of experience with a consistent track record of surpassing quarterly pipeline objectives, managing multi-million dollar budgets, and fostering productive collaborations with internal and external stakeholders. My expertise spans various marketing facets, including agile methodologies, demand generation, partner collaborations, growth strategies, and effective communication strategies. I possess a true passion for leadership. I derive immense fulfillment from nurturing and developing high-performing teams, fostering their growth, and cultivating a culture of shared learning and collective achievement.
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