Tara MacDonald
Director Strategic Initiatives
- Role
- Director, Program Management at Spectrum Reach
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Tara MacDonald
Curious and results driven leader with a wealth of experience in advertising strategy, emerging technologies and in market activation. I bring a unique blend of expertise in sales and product strategy and activation, experienced in designing proof of concept, beta and enterprise activations. My mission is to craft and execute innovative strategies that future-proof our business while aligning with Spectrum Reach\'s commitment to delivering impactful marketing solutions. Passionate about empowering teams and fostering strategic partnerships, I thrive in collaborative environments that redefine the advertising landscape. At Spectrum Reach, I focus on developing go-to-market activation plans that drive revenue growth across a variety of tactics: addressable, streaming TV, impression based converged TV and platforms. By leveraging my background in strategy and activation, I contribute to advancing our innovation and field sales adoption, ensuring our sales team stay ahead in a rapidly evolving media ecosystem. My work emphasizes innovation, teamwork, and a forward-thinking approach to transforming the advertising space.
Experience
Director, Program Management
Sep 2025 — Present
I lead a portfolio of highly impactful programs designed to deliver large scale change Responsible for translating strategic vision into actionable plans including business objectives, milestones and project workstreams Create communication forums designed to fuel collaboration, awareness and transparency
Education
New York University
Master of Science in Publishing
State University of New York College at Oswego
BA Communications
Skills
- Email Marketing
- Mobile Marketing
- Integrated Marketing
- Sales Management
- Advertising Sales
- Marketing
- Radio
- Media Buying
- Media Planning
- New Business Development
- Online Marketing
- Sales
- Online Advertising
- Advertising
- Digital Media
- Digital Marketing
- Team Leadership
- Marketing Strategy
- Social Media Marketing
- Marketing Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.