Tara Boss
Executive Director | Global Marketing Expert | Brand Builder | Multi-Functional Team Leader
- Role
- Head of Marketing at Voesh
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tara Boss
I am an experienced Beauty Industry Global Marketing Executive with a track record of driving brand and category growth, and launching disruptive innovation that grows market share. A driven and passionate leader, I have extensive experience leading the innovation strategy and roadmap and the product development process from concept to counter, to deliver on-time and margin-accretive innovation that cuts through competitive clutter, with compelling and consumer relevant campaigns that drive awareness and brand love. I have worked across several categories, in various organizations ranging from large and matrixed to lean and entrepreneurial, as well as helping to shape process and infrastructure during times of transition.Key Competencies: Brand Strategy, Brand Building, Concept Development, Product Development, Portfolio Management, Go-To-Market Strategy, Team Leadership, Budget Management, Cross-Functional Collaboration, Agency Management.
Experience
Head of Marketing
Sep 2025 — Present · New York, NY, US
Education
Michigan State University
BA
Skills
- Personal Care
- Customer Insight
- Marketing
- Fragrance
- Fashion
- Visual Merchandising
- Brand Management
- Marketing Strategy
- Consumer Products
- Beauty Industry
- Product Marketing
- Merchandising
- Brand Development
- Retail
- Skin Care
- Product Development
- International Marketing
- Fmcg
- Luxury Goods
- Global Marketing
- Beauty
- Cosmetics
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