Tara Baratono
Managing Director, Co-founder @Collabwest
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WORK HISTORY
Managing Director, Co-founder @Collabwest
Provided strategic and tactical leadership for the agency, serving as the executive partner to clients while guiding cross-disciplinary internal teams to ensure high-quality deliverables.• Originated and managed a portfolio of new opportunities, managed client partnerships and executed comprehensive go-to-market (GTM) plans for key client initiatives around the creation of new product.• Developed a deep understanding of the hospitality, AI, Web 3.0 and SAAS emerging markets, identifying use cases, assessing partnership potential, and ensuring the desired business outcomes as the creative agency partner.• Constructed, identified, and negotiated deal terms and managed the end-to-end deal process.• Established and maintained strong relationships with key decision-makers in large partner organizations across VCs and the startup community.• Managed a diverse team of designers, developers, and project managers, fostering a collaborative and innovative work environment.• Conducted regular performance reviews, provided professional development opportunities, and maintained high team morale.• Ensured the agency stayed ahead of industry trends, incorporating the latest technologies and methodologies into service offerings.• Built relationships with startups and founders across SAAS, FinTech, AI and ML as well as the Venture community to support their portfolio’s GTM needs.• Managed agency budgets, forecasts, and financial planning to ensure sustainable growth and profitability.
EDUCATION
Clark University
BA, English Language and Literature
Clark University
Master of Science - MS, Information Technology and Marketing Communications
SKILLS
ABOUT TARA BARATONO
Over 15+ years of digital agency experience building client partnerships, managing…
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