Tara B.

Experience

1. On-premise Market Manager

   Brown-Forman

   Jan 2020 — Present · Charlotte, NC, US

   Responsible for managing all business related to the on-premise channel, an estimated 20% of Brown-Forman\'s total business in the state of North Carolina generating nearly $20 million in sales annually. Responsibilities include, but are not limited to:Distributor/Broker relations - Maintain and grow business relationships with management of partner broker in the state, RNDC. Leverage relationships into Brown-Forman gaining share from competitors.Goal setting - Set sales goals for the team, as well as growth goals for the overall on-premise business in the state for the fiscal year through collaboration with both internal and broker management. Goals determined through analyzing data and trends from previous fiscal year and respective time periods.Manage partnerships - Locally scout, execute, grow and maintain business partnerships with third parties such as Live Nation, Pinehurst Resort, professional sports organizations (NBA and MiLB), and regionally owned/operated restaurant groups and hotel management groups. Leverage relationships to drive revenue and depletions for all parties, as well as grow brand awareness for the total portfolio.Sales team - Work in collaboration with broker management to directly manage a team of dedicated Brown-Forman sales specialists covering the entirety of North Carolina. Foster growth among the sales team and help to develop talent for future leadership opportunities within B-F or partner organizations.

Education

• University of South Carolina-Columbia

  Bachelor of Science (BS)

  2009 — 2013