Tapsi Srivastava

Experience

1. Web Designer

   Wipro

   May 2022 — Present · CA

   A web designer is responsible for creating the visual elements and layout of a website. Their primary goal is to make websites visually appealing, user-friendly, and functional. Here are the key responsibilities of a web designer:1. Planning and StrategyClient Consultation: Understanding client goals, target audience, and design preferences.Wireframing and Prototyping: Creating wireframes or low-fidelity prototypes to map out website structure and user experience (UX).Defining User Experience (UX): Developing a smooth, logical flow to help users navigate the site easily.Project Scope: Identifying the website’s purpose, target market, and features (e.g, e-commerce, blogs, portfolios).2. Design CreationVisual Design: Using design tools (e.g, Adobe XD, Figma, Sketch) to create the layout, color schemes, fonts, and graphics.Typography and Color Theory: Choosing appropriate fonts, colors, and visual elements that match the brand and create a cohesive design.Responsive Design: Ensuring the site is optimized for different devices (mobile, tablet, desktop) and screen sizes.Consistency: Maintaining design consistency across all pages and elements of the website to ensure a professional appearance.3. User Interface (UI) DesignInteractive Elements: Designing buttons, navigation bars, and forms to ensure they are easy to use and interact with.Usability Testing: Conducting tests to see how users interact with the design, identifying and resolving any navigation or usability issues.Accessibility: Ensuring the website is accessible to users with disabilities (e.g, implementing text-to-speech or color contrast tools).4. CollaborationWorking with Developers: Communicating design ideas clearly to web developers to ensure the design is implemented accurately.Cross-functional Teamwork: Collaborating with other teams such as marketing, content creators, and SEO experts to align the design with overall branding and strategy.