Tapasya Basudev
Marketer @ Ayelet Studio | Passionate about Marketing and Coffee ☕
- Role
- Digital Marketing Associate at Ayelet Studio
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Associate
Nov 2023 — Present
Owned and led content and branding strategies end-to-end (LinkedIn, Facebook, Twitter, Instagram & YouTube)- Owned website content (blogs, copy, images, etc.)- Owned and optimized store listings (Steam, Epic, PlayStation, Xbox)- Launched branding campaigns to drive community participation and advocacy- Produced trailers, dev vlogs, and social videos—several earning 300K to 1M+ views- Built and scaled a community from 100 to 900+ members, fostering organic engagement- Executed segmented email campaigns with A/B testing, improving open and click-through rates- Ran performance audits and refined content and campaign strategies
Education
Stella Maris College
BA History and Tourism
2020 — 2023
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