Tapas Chawla

About Tapas Chawla

I am a marketing and strategy professional with 9+ years of experience working at the intersection of product thinking, growth, and business strategy. My work has consistently centered on understanding users, identifying friction in business systems, and translating strategy into execution - across agencies, consulting firm, and platform environments.Over time, my focus has shifted increasingly toward product and growth thinking — shaping GTM strategies, designing measurement frameworks, and collaborating across functions to connect insights to outcomes. Whether supporting a global streaming platform on campaign performance or building digital solutions for global pharma clients, I have gravitated towards problems that sit upstream of execution.Recently, I\'ve been building small AI-powered tools and prototypes for real business use cases — a lightweight POS system for event-based environments, an inventory and operations tracker to replace spreadsheet workflows. These projects are how I develop product intuition: by designing, scoping, and shipping things that solve actual problems.I am interested in roles where product thinking, growth strategy, and experimentation intersect - particularly in AI-native or product-led companies where understanding users and building toward business impact are the same job.

Experience

1. Analytics Advisory

   Accenture

   Apr 2024 — Present · IN

   Worked with a global video streaming platform to bring structure to campaign measurement — streamlining reporting processes, automating manual workflows, and building dashboards that give regional teams clearer visibility into performance.2. Led product management for a pharma-facing analytics solution — owning requirements, prioritizing features, coordinating cross-functional delivery, and driving adoption across global stakeholders.3. Designed and shipped BI dashboards that translated complex data signals into strategic direction for C-level decision-making.

Education

• SDA Bocconi

  International Business, Luxury Management

• Jaypee University of Information Technology

  Bachelor of Technology (B.Tech.), Information Technology

  2011 — 2015

• Indian Institute of Management, Kozhikode

  MBA

Skills

• Growth Hacking
• Management
• Facebook
• Online Reputation Management
• Sqr
• Digital Marketing
• Tableau Software
• Oracle Peoplesoft
• Microsoft Office
• Advertising
• Shell Scripting
• Google Adwords
• Tour Management
• Javascript
• Guitar Playing
• Social Media Marketing
• Microsoft Excel
• Search Engine Optimization (SEO)
• Online Marketing
• Html
• Guided Tours
• Inbound Marketing
• Social Media
• Java
• Google Analytics
• Photoshop
• Microsoft Powerpoint
• Css
• Marketing
• Cascading Style Sheets (Css)