Tao Liu
Video Technology Veteran | Full-stack AdTech Expert | Product Development/Deployment Champion
- Role
- Sr Product Manager at Nexxen
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tao Liu
After nearly a decade of hands-on R&D spanning my PhD and early industry career —…
Experience
Sr Product Manager
Dec 2024 — Present · New York, NY, US
Nexxen empowers advertisers, agencies, publishers, and broadcasters worldwide to harness data and advanced TV solutions. Its flexible, unified technology stack includes a demand-side platform (DSP), a supply-side platform (SSP), and the Nexxen Data Platform at its core—offering a strong focus on video and connected TV (CTV) advertising.I am particularly focusing on system scalability, stability, and efficiency of Nexxen SSP/Exchange, specifically traffic QPS and yield optimization, bid stream enhancement, privacy regulation compliance, etc.
Education
New York University
Ph.D., Electrical and Computer Engineering
2004 — 2009
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