Tanya M. S.

About Tanya M. S.

WHO I AMI lead all-things digital to drive brand awareness and create successful digital campaigns that connect products and services with audiences.WHAT I DOI have extensive experience in leading all digital (eCommerce, marketing, advertising, and social media) efforts to increase engagement, conversions, and sales. I have worked with clients across a wide range of industries, including education, technology, nonprofits, and healthcare. In my most current role, I create a digital marketing strategy that is heavily informed by data and metrics to produce results. I work with external partners and internal teams to increase membership for programs that promote the use of technology within education. I have also leveraged my experience to give back to my community. I have published multiple pieces in Hispanic-focused magazines and co-founded #LatinaGeeks, a 501(c)(3). The organization’s mission is to empower and inspire Latinas by sharing technical knowledge, business skills, and entrepreneurship resources through hands-on workshops and community events.WHAT I HAVE ACHIEVED• Introduced ad funnels, videos, and carousel ads, which reduced ISTE conference ad campaign CPC by 82%.• Increased site trac to key product pages by an average of 34% within two weeks at ISTE.• Executed onsite Twitter coverage for annual company conference to elevate brand awareness, resulting in 7.7M impressions, 6K engagements, and 503 active users.• Most Educational Live Stream, American College of Gastroenterology, Scopy Awards, 2016.• Latina of Influence, Hispanic Lifestyle, 2019.• Mujeres Legendarias De Ford, Ford 2019.• Champion of Women Award, Orange County Connected Women of Influence, 2019.Feel free to email me at T••••••••@gmail.com

Experience

1. Sr Manager, Digital Marketing - Paid Demand Gen, Gtm, Abm

   Ellucian

   Apr 2022 — Present

Education

• USC Rossier School of Education

  Doctor of Education - EdD, Organizational Change and Leadership

• California State University, Fullerton

  Bachelor of Arts, Communications and Advertising

Skills

• Business Branding
• Inbound Marketing
• Small Business Marketing
• Graphic Design
• Marketing Communications
• Online Marketing
• Blogging
• Brand Development
• Digital Branding
• Blogger Outreach
• Influencer Outreach
• Community Outreach
• Social Media
• Online Advertising
• Blogger
• Social Media Marketing
• SEO
• Social Networking
• Email Marketing
• Advertising
• Marketing
• Digital Marketing
• Facebook
• Corporate Branding
• Wordpress
• Logo Design
• Web Design
• Entrepreneurship
• Multimedia
• Strategy
• Publishing
• Brand Management
• Copywriting
• Content Development
• Community Sites
• Brand Awareness
• Google Analytics
• Digital Strategy
• Project Management
• Dreamweaver