Tanya Rusakovich Esteves

Experience

1. Senior Digital Content Strategist

   Brighthouse Financial

   Jan 2019 — Present

   Develop an end-to-end content optimization plan that communicates a shared understanding of how content should be personalized, promoted, managed, published, and iterated upon\\\\n• Work with Adobe Analytics to determine areas of success, failure and/or optimization\\\\n• Consult on processes, workflow and guidelines creation for A/B testing and personalization program to deliver optimized content experiences\\\\n• Determine the most effective tactics to drive user engagement\\\\n• Discover and study user journeys to optimize content placement for the right user at the right time\\\\n• Optimize and maintain content merchandising strategy, recommending relevant content for promotion across our digital platforms\\\\n• Champion the needs of our users through analytics, user research, and conversations with content partners. Leverage audience personas and voice-of-customer data to make insightful content recommendations\\\\n\\\\n

Skills

• Powerpoint
• Data Analysis
• Social Media Marketing
• New Business Development
• International Marketing
• Microsoft Word
• Social Networking
• Strategic Planning
• International Trade
• Sharepoint
• Social Media
• Research
• Management
• Team Building
• English to Russian
• Business Strategy
• Internal Communications
• Project Management
• Business Development
• Marketing
• Microsoft Excel
• Russian to English
• Press Releases
• Product Marketing
• Training
• Account Management
• International Development
• Understanding of Russian Business Culture
• Russian
• Recruiting
• Event Management
• Program Management
• Russian Literature
• Human Resources
• Strategy
• Business Analysis
• Event Planning
• French
• Public Speaking
• Facebook