Tanya Palkar

Marketing Communications Manager @Novotel Ibis Bengaluru Outer Ring Road

Bengaluru, IN

Lead marketing strategy for a dual-branded, 526-room flagship property featuring 2 buffet outlets, 1 specialty restaurant, and 1 premium lounge, driving brand visibility and topline growth across rooms, F&B, and events.Conceptualize and execute 360° marketing campaigns across digital, print, and influencer platforms to promote F&B offerings, stay packages, and festive activations.Develop and manage content strategy, social media calendars, and brand guidelines to ensure cohesive and engaging guest communication.Collaborate with revenue, operations, and sales teams to implement performance-driven marketing plans and support Accor’s loyalty initiatives.Oversee external agency coordination, PR/media relations, and marketing budget management to ensure maximum ROI.Key Highlights:Secured hospitality partnerships for celebrity events at Phoenix Mall, establishing the hotel as the official host partner and significantly boosting brand reach and PR value.Successfully passed the Green Key audit, reinforcing the hotel\'s commitment to sustainable practices and enhancing its environmental brand positioning.

Kendriya Vidyalaya

Higher secondary, Commerce

MICA | The School of Ideas

PGCADPR, Advertising Management and Public Relations

Barkatullah University, Bhopal

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

Savitribai Phule Pune University

Master of Business Administration - MBA, Marketing