Tanya Vaughn

About Tanya Vaughn

MULTIFACETED SENIOR CATEGORY & CHANNEL SALES EXECUTIVE with 18 years’ CPG experience | Enacting corporate change through diversity, inclusion, and culture initiatives that build a sense of belonging, trust, and transparency for employees- Since 2013, I’ve played a leading role in category management, channel strategy, shopper insights, and broker development for Campbell’s and Mondelez International. Along with half a decade in management at Post Consumer Brands, Cadbury Adams USA, and L’Oréal USA, this experience has given me a deep understanding of the retail business across multiple channels and categories. As both a tactical executor and high-level strategist, I design and implement repeatable insight-based frameworks to identify untapped opportunities for business development, execute multiyear category plans, and introduce new ways of doing business. A natural collaborator, I build cross-functional relationships that bring innovation and growth to the business. ’ Projected substantial channel growth over 4 years with commercialization innovation framework. Grew category’s annual volume 5-6% in ’18 and ’19 with above-average 3% growth in ’20. Reduced merchandising complexity 5% in Walmart. Validated retailers based on share, volume, and growth expectation metrics. Ran the mentorship and sponsorship committee of the Women’s Network as a board member for the NJ/NY division. I believe employees should play a part in shaping a company’s corporate culture to make it one they want to be a part of. My involvement in diversity and inclusion initiatives at Campbell’s, including founding the Diversity & Inclusion Sales Council in partnership with the Head of Sales, allowed me to discover a renewed purpose and passion in my work. The D&I committee grew beyond expectations and helped to open communications for change within the sales division. I have led the efforts to build an environment of trust and transparency, leading to recognition with the President’s “Make a Difference” Award in 2021, ERG Trailblazer award for 2022 and Shelby Grocery D&I award in 2022 Nominated in 2022 to join the Executive Women of NJ and have recently joined their programming committee and board. Past work with Network of Executive Women of Northern NJ on their Mentoring, College and Education Board.

Experience

1. Director of Customer Marketing

   Mars

   Aug 2022 — Present · Newark, NJ, US

Education

• Cornell University

  Certificate, Inclusion and Diversity

• Kean University

  Business, Marketing & Business Pyschology

  1999 — 2003

• Centenary College

  Masters, Business Administration & Management

  2010 — 2012