Tanya Lamb

Role
Director of Marketing at RPD Energy
Location
Portland, OR, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Director of Marketing

    RPD Energy

    Jan 2022 — Present · Houston, TX, US

    Brought on board to develop comprehensive marketing infrastructure, lead remote marketing team, and\\\\nmanage marketing agency relationships. Plan and execute major e-mail marketing campaigns to promote\\\\ncutting-edge products; developed 24/7 renewable energy guide for e-mail campaign. Direct public relations\\\\neffort and oversee online broker platform to engage channel partners. Develop customer testimonials and\\\\ntechnology partnerships. Make recommendations on marketing automation initiatives and provide input on\\\\nthought leadership strategy.\\\\nPlan and implement RPD’s full-scale marketing infrastructure, including meaningful collateral, gated\\\\nthought leadership content, webinar education, and broker platform.\\\\nCultivate speaking engagements, manage LinkedIn promotions, and use explainer videos to position RPD as\\\\nan industry leader and innovator.\\\\nOversee ongoing development of new website, from concept through creation. Work with outside\\\\nmarketing agency to develop targeted content and ensure compliance with brand identity.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

  • University of Oregon

    Bachelor of Arts - BA

  • Southern Utah University

    Masters, Professional Communication - In Progress

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Tanya Lamb — Director of Marketing at RPD Energy in Portland, OR, US | Unifers