Tanya Laing

Global Digital Marketing Lead - Employer Brand @Oracle

CA

As a Digital Marketing Lead at Oracle, I oversee high-impact projects that enhance user experience, branding, and global outreach. My role involves:Website Redesign: Led the overhaul of the Oracle Careers website, focusing on UX and branding to align with regional and global needs, resulting in a more engaging candidate experience.Social Media Strategy: Developed and executed a global social media strategy across Instagram, Facebook, and Twitter. This included crafting an editorial calendar, branded hashtags, and a design approach that drove a 175% increase in Instagram followers (from to over four years.Analytics and Reporting: Created detailed analytics reports to measure website and campaign performance, providing actionable insights presented quarterly to stakeholders to guide future strategies.Branding Guidelines: Spearheaded the development of comprehensive branding guidelines for Oracle’s Employer Brand, defining tone of voice, design standards, and business taglines to ensure a cohesive brand presence.Global Collaboration: Worked with global teams and the Creative Director to maintain a consistent branding approach and develop processes for in-market campaigns.Internal Communications: Managed employee referral programs and internal communications projects, enhancing alignment with overall marketing strategies and boosting internal engagement.Platform Transition: Played a key role in transitioning from Taleo to Oracle Cloud Recruiting (OR), managing technical configurations and overseeing the integration of the Oracle Careers website with the new platform.With a strong background in leading digital marketing initiatives and managing international teams, I am dedicated to driving innovative solutions and fostering global collaboration to achieve Oracle’s strategic goals.

University of Windsor

Honours Bachelor of Arts, Communications

New York University

Master's of Science, Integrated Marketing