Tanya Hills

About Tanya Hills

Strategic and forward thinking marketing professional with 15+ years experience in…

Experience

1. Senior Brand Strategist

   Amazon Web Services (AWS)

   Apr 2022 — Present · Seattle, WA, US

   Develop and drive campaign strategies for AWS’s brand video program, coordinating campaigns across channels, internal teams, and external agencies.• Connect the dots between business goals, customer insights, marketing strategies, and creative development.• Translate marketing objectives into actionable campaign strategies, and create mechanisms for repeatable processes, playbooks, and measurement strategies. • Partner closely with internal creative teams, external agencies, and AWS business partners across marketing, media, brand design, social, and PR to drive consistent, high-bar creative which positively shift brand perceptions.• Support creative teams in developing and executing innovative video, social, and brand campaigns to achieve marketing goals.• Provide creative prompts and briefs that articulate insights that will inspire creative teams, and provide measurable creative and marketing strategies.• Drive measurement tactics to maximize learnings and generate creative insights.

Education

• University of Washington

  Certificate

• Bellevue College

  Certificate

• University of Washington

  Bachelor of Arts (B.A.)

• Bellevue College

  Interior Design

• School of Visual Concepts

  UX 1, UX 2, Graphic Design 1, Typography, Color Theory, Figure Drawing

Skills

• Microsoft Project
• Imovie
• Photography
• Graphic Design
• Research
• Adobe Photoshop
• Photoshop Elements
• Microsoft Office
• Microsoft Word
• Web Content Management
• Advertising
• Iphoto
• People Skills
• Management
• Microsoft Excel
• Photoshop
• Web Content Creation
• Print Production Management
• Leadership
• Web Design