Tanya Gogia
Product & Marketing Executive at Tikona | Digital Marketing Certified - Digital Vidya | Ex-Fooracles | Growth-Driven Marketer
- Role
- Product Marketing Executive at Tikona Infinet Ltd. - India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tanya Gogia
With 3 years of hands-on experience and internship exposure in SEO, PPC, social media…
Experience
Product Marketing Executive
May 2023 — Present
1) Automated B2B email workflows and lead nurturing using Brevo, Mailjet, HubSpot, and ActiveCampaign, boosting engagement and conversions for SaaS products.2) Conducted keyword research, site audits, and on-page SEO optimization using SEMrush and Google Search Console, boosting website visibility and rankings.3) Designed and optimized landing pages and lead generation forms, contributing to increased lead capture and conversion rates.4) Developed content and email templates for B2B SaaS product launches and client communications, enhancing brand messaging and user experience.5) Analyzed and presented performance metrics (open rates, clicks, conversions) for product campaigns, representing the team in meetings and driving actionable insights.6) Streamlined procurement and billing of digital marketing tools, collaborating with the finance team for budget tracking and efficient resource allocation.7) Conducted competitor analysis to identify market trends and refine marketing strategies for better positioning.
Education
Motilal Nehru College - University of Delhi
Bachelor of commerce Honors, Accounting and Finance
2018 — 2021
Digital Vidya
Certified Digital Marketing Master Course
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