Tanya Ferrell
Performance Marketing | Customer Acquisition | Revenue Marketing
- Role
- Paid Search Manager at Digital Impulse, A Demanddrive Company
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Tanya Ferrell
As a performance marketer with 15+ years of experience, I\'m driven by results. In every role, I aim to bring spend and revenue closer together because I know that what is measured can be optimized. Throughout my career, I\'ve led teams managing search, social, programmatic, and traditional advertising campaigns. I\'ve led cross-functional teams through platform integrations and reporting implementations that have enhanced measurement. And I\'ve worked closely with brand and creative teams on work that drives performance. My obsession with performance extends into my working relationships. What excites me most about leadership is supporting others in achieving their goals. In my off-hours, I run a local writing group and watching members blossom in confidence and skill really lights me up. It makes me feel like I did something, even though I was just cheering them on.
Experience
Paid Search Manager
Digital Impulse, A Demanddrive Company
Oct 2022 — Present
Education
Art Institute of Pittsburgh
Bachelor of Science - BS, Advertising
2005 — 2008
Skills
- Email Marketing
- SEO
- Digital Marketing
- Sem
- Social Media Marketing
- Content Strategy
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