Tanya Krieger

About Tanya Krieger

Award-winning (and results-obsessed) brand and social strategist with 10+ years of experience turning scrolls into clicks, followers into loyalists, and campaigns into cultural moments. I’ve grown audiences by tens of thousands, supercharged engagement rates by 400%+, and optimized budgets while scaling brand impact. From securing high-profile organic mentions to building influencer programs, launching UGC strategies, and shaping brand voice - I don’t just \"manage social,\" I create communities people care about. Add in my radio host background? You get storytelling, charisma, and creative chops that break through the noise. Working with me isn’t just smart, it’s strategic.

Experience

1. Social Media Lead Scotts Lawn

   The Scotts Miracle-Gro Company

   Jan 2023 — Present

   Responsibilities Led social media and community strategies with a focus on content performance and brand voice Managed influencer and UGC programs to support organic growth Analyzed performance using Sprout, Sprinklr & Meta tools Collaborated cross-functionally to translate insights into campaigns Owned content calendar and aligned with broader brand goals Impact Grew Instagram by 57.5% and impressions by 81.9% Boosted IG engagement rate by 429.5%; overall ER up 26.3% Cut CPC by 26.1% and CPE by 17.2% through optimized spend Led UGC strategy that increased brand tags by 60% Elevated brand visibility via strong influencer and community engagement Awards & Achievements Delivered top-performing campaigns that surpassed KPIs Contributed to brand playbook and tone-of-voice guidelines Recognized for creative leadership and measurable impact Played a key role in shaping campaigns that built real audience connection