Tanya Yacina
Everyone writes...but not everyone writes well!
- Role
- Director of Client Services at Zbra Studios
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Tanya Yacina
With nearly 30 years of business development, marketing and writing experience, Tanya provides clients with results-driven copywriting, editing and marketing solutions to help drive sales, generate publicity and build brands.Most recently, Tanya worked diligently in the creation of franchise recruitment websites. She established marketing content for the sites to inform visitors of the franchise offering while encouraging them to contact each respective company for more information. Some of the companies Tanya has written and edited content for are KFC, Maaco, Meineke, Moe’s, and Carvel, among many others.Tanya creates and edits marketing materials and social media resources for businesses, both large and small, national and local, and approaches each job with an eager curiosity and collaborative mindset. She integrates innovative marketing ideas into each project, develops solid client relationships, and upholds the highest level of business and writing integrity at all times.Prior to becoming a writer and marketer, Tanya spent a significant amount of her career with MBNA America Bank, N.A. Her portfolio includes direct mail marketing, email marketing, direct promotions, press releases, newsletters, and the creation of both Internet and intranet content.Tanya holds a Bachelor’s degree in Journalism from The Pennsylvania State University and is an active member of both the local and national alumni association chapters.
Experience
Director of Client Services
Jun 2019 — Present · US
Education
Penn State University
BA, Journalism
1994 — 1998
Natural Healing Institute
Certified Massage Therapist, Massage Therapist
2004 — 2005
Skills
- Newsletters
- Public Relations
- Internal Communications
- Proofreading
- Media Relations
- Marketing Communications
- SEO
- Brand Development
- Copywriting
- Journalism
- Web Content Writing
- Press Releases
- Digital Media
- Copy Editing
- Marketing
- Wordpress
- Training
- Email Marketing
- Publishing
- Direct Marketing
- Social Media
- Online Marketing
- Storytelling
- Crm
- Strategic Communications
- Creative Writing
- Direct Mail
- Business Development
- Digital Marketing
- Writing
- Web Content
- Social Networking
- Multimedia
- Event Management
- Digital Strategy
- Social Media Marketing
- Marketing Strategy
- Integrated Marketing
- New Media
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