Tanya Shetty
Senior Analyst, Business & Customer Insights @Loblaw Companies Limited
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WORK HISTORY
Senior Analyst, Business & Customer Insights @Loblaw Companies Limited
Toronto, ON, CA
Develop and pioneer the refinement and innovation of loyalty insights and data products by extracting and synthesizing large volumes of data, providing insights that inform and guide the strategic evolution of our loyalty program- Deepen the organization\'s understanding and engagement of customers by architecting innovative targeting methodologies (using statistics/ algorithms/ ML models), experimentation, and campaign measurement methodologies - Lead conversations with business stakeholders by transforming strategic and tactical requests into analytically solvable frameworks
EDUCATION
Sharada P.U. College - India
Grade XII
NMAM Institute of Technology
Bachelor of Engineering - BE, Information Science and Engineering
University of Waterloo
Master of Science - MS, Management Science
ABOUT TANYA SHETTY
Data-driven marketing professional, experienced in leveraging advanced technical expertise to drive business impact through strategic execution of end-to-end processes- Proven ability to manage targeted loyalty campaigns, optimize marketing strategies, and transform large, unstructured datasets into actionable insights, demonstrating exceptional cross-functional collaboration and delivering measurable results in fast-paced environments.Technical Skills: SQL, Advanced MS Excel, PythonData Analysis: Big Data Analysis, Experiment Design, KPI Optimization, Campaign ManagementData Visualization: Looker, Tableau, Google Data Studio, Google Analytics, Power BISoft Skills: Project & Stakeholder Management, Data Storytelling, Strategic Decision Making & Problem Solving
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