Tanya S Dhar

Deputy Manager Brand & Communications @Lemon Tree Hotels

Delhi, IN

Strategizing and executing property-specific campaigns to drive room bookings.Leading 360-degree marketing and communications for a portfolio of 100+ hotels and resorts across India, Dubai, Nepal, and Bhutan.Overseeing branding and curating high-impact brand photoshoots for new property launches.Ideating and crafting compelling festive and seasonal promotions.Managing and creating engaging content for the brand’s social media presence, while overseeing 10+ individual property handles.Building and nurturing strong influencer collaborations to enhance brand visibility.Developing and refining impactful brand assets to strengthen brand identity.Managing agency partnerships and vendor coordination to ensure seamless execution of marketing initiatives.

The Bhawanipur Education Society College

Bachelor of Arts - BA, English

Amity University

Master's Degree, Journalism, Mass Communication