Tanya Jarman
Head of Product @The Tailor Australian Hand-Crafted Journeys
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WORK HISTORY
Head of Product @The Tailor Australian Hand-Crafted Journeys
EDUCATION
Flinders University
Post Graduate - Certificate in Tourism
TAFE SA
Diploma in Tourism Management
Westminster School, Adelaide, South Australia
High School
SKILLS
ABOUT TANYA JARMAN
Senior Tourism Industry Executive with over 30 years of experience across multiple sectors, including tour operations (AAT Kings), marketing and publishing agencies (Carlson Marketing, Tatler Magazines), hospitality (Hyatt Hotels), National Tourism Organisations (Tourism Australia in UK/Europe), State Tourism Organisations (South Australian Tourism Commission in UK/Europe/HQ and NSW) and Regional Tourism Organisations (Adelaide Hills Tourism).• Extensive global work experience, having held senior marketing roles in Sydney, the UK, and Asia for the first half of my career, with a subsequent focus on tourism strategy, specifically in the product distribution space, upon returning to Adelaide in 2012.• Expertise in all facets of marketing, including brand strategy, trade distribution & conversion, digital marketing, public relations, social media, and influencer-driven campaigns.• Accomplished published writer and editor in the luxury sector, specialising in food, travel, and architecture (Tatler Magazines).• Proven strategic thinker and planner, leveraging comprehensive research methodologies that integrate industry insights, consumer behaviour, and distribution channels to inform decision-making.• Adept at driving strategic and organisational transformation across all operational levels, while promoting a culture of empathy and inclusivity.• Highly skilled in working independently and also delivering impactful financial and economic outcomes in both the public and private sectors.
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