Tanya Jacobson

About Tanya Jacobson

Proven Creative Director with 14+ years of building emotional connections between brands and people. One part brand strategist, one part visual creative, one part competitive workhorse—and 100% obsessed with making brands mean something. I connect dots, push rationale, and build systems that actually move the needle. From early-stage disruptors to $1B+ consumer brands, I’ve led rebrands, big-idea campaigns, social strategy, influencer programs, messaging platforms, content systems, and full-scale launches. My work lives at the intersection of storytelling, psychology, and conversion.

Experience

1. Creative Director

   Agency Squid

   Sep 2021 — Present

   At Squid, I lead brand transformation for companies that are ready to scale, evolve, or reclaim their relevance. From billion-dollar legacy brands to emerging innovators, I partner with internal teams to align strategy, storytelling, and design—so every piece of the brand moves in the same direction.My role spans from high-level brand architecture to hands-on campaign execution. I work closely with CMOs and marketing leads to turn brand strategy into clear, consistent, emotionally resonant creative—backed by systems, not guesswork.• Led full-scale rebrands and product launches across digital, social, and experiential channels• Built brand systems and identity toolkits that scale across teams, touchpoints, and timelines• Directed creative execution with an emphasis on consistency, clarity, and cultural relevance• Developed messaging platforms, brand guidelines, and internal enablement tools for long-term impact• Managed cross-functional teams and agency partners to deliver strategic creative that performs

Education

• Portland State University

  B.A.

  2008 — 2011