Tanya Herrera
Senior Product Revenue Strategy & Enterprise Growth Lead | Subscription Product Specialist
- Role
- Senior Product Revenue Strategy & Enterprise Growth Lead at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Revenue Strategy & Enterprise Growth Lead
Feb 2025 — Present · Los Angeles, CA, US
Enterprise Revenue Strategist & Monetization Executive driving ARPU growth and profitability across all subscription verticals — including premium content partners (HBO, STARZ, Paramount+, Showtime), seasonal sports, and device protection programs. I oversee enterprise-level business case development that informs strategic initiatives, unlocks new monetization opportunities, and optimizes performance across sales channels. Known for bridging finance, strategy, and operations, I build enterprise frameworks that maximize customer value, strengthen channel infrastructure, and accelerate sustainable growth.
Education
Marymount Manhattan College
Bachelor’s Degree
2008 — 2012
Skills
- Social Media Marketing
- Editing
- Radio
- New Media
- Television
- Marketing
- Management
- Digital Marketing
- Newsletters
- Video
- Spanish
- Photoshop
- Social Networking
- Proficient in Windows and Apple Computer Software Program: Osi, Donovan, U-Spot
- Broadcasting
- Social Media
- Digital Media
- Sales
- Email Marketing
- Broadcast
- Advertising
- Public Relations
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