Tanya Hague
Key Account Manager, International Events @Sector Global
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WORK HISTORY
Key Account Manager, International Events @Sector Global
Sector Marketing is a creative marketing agency and the UK representative for Deutsche Messe, the world’s leading trade show organiser. I looked after the agencies key account Deutsche Messe promoting the shows to the UK market (Average visitors and exhibitors per show). Networking was a key part of my role to build and maintain excellent client rapport. I reported directly to the CEO. Major show’s I am working/worked on are: Hannover Messe (Being attended and opened by Barack Obama), CeBIT, CeMAT, Domotex, Metropolitan Solutions, BioTechnica, and ILMAC.Key Responsibilities:• Liaison with Directors of the key accounts I managed• Marketing strategy creation and implementation for each show • Client care of the exhibitors & closing deals from the lead generation team• Overseeing the lead generation and CRM team to ensure maximum sales • Project management from signed contract, through to after show feedback from exhibitors and the client.• Liaising with high profile press and major trade associations to negotiate contra deals• Organising press conferences, ensuring major press from the industry were present• Researching, organising and contacting high profile delegates, speakers and government bodies relevant to the industry of the show• Keeping track of and pushing sales, making sure targets were met• Keeping track of budget for internal man hours and anything outsourced
EDUCATION
Barbara Speak Stage School
GCSE'S; B-Tech National Diploma
Kingston College
B Tech National Diploma
SKILLS
ABOUT TANYA HAGUE
I have worked all over the UK in event management, sales and marketing. This has given me…
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