Tanya Gaur
Senior Manager - Paid Media - Critical Mass @Omnicom Media
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WORK HISTORY
Senior Manager - Paid Media - Critical Mass @Omnicom Media
Toronto, ON, CA
Led a team of associates and specialists managing paid media campaigns across search and various other platforms for BMW and USA, overseeing multimillion-dollar budgets-Trained, coached, and developed team members, fostering a high-performing, collaborative environment focused on continuous learning and innovation-Acted as primary liaison between client stakeholders and internal teams, building strong relationships to align media strategies with business objectives and ensure client satisfaction-Set clear performance goals and KPIs, driving campaigns that consistently exceeded targets - including a 100%increase in lead generation at a lower CPA year-over-year-Oversaw campaign pacing, budget allocation, and optimization across channels to maximize impact and efficiency-Implemented data-driven strategies and new tools to enhance targeting, bidding, and reporting, improving campaign effectiveness-Led cross-functional collaboration to integrate paid media efforts with creative, analytics, and sales teams, ensuring cohesive brand messaging and results.
EDUCATION
Fanshawe College
Postgraduate Degree, Marketing/Marketing Management, General
University of Mumbai
Finance & Marketing
Fanshawe College
Postgraduate Degree, Finance and Financial Management Services
SKILLS
ABOUT TANYA GAUR
Energetic and highly skilled individual, seeking a position that requires strong attention to detail, social media marketing and communication with a diverse customer base. Excels in google analytics, paid search, digital marketing and social media marketing.
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