Tanya Downey

About Tanya Downey

Strategic partnerships and brand growth executive focused on building modern sponsorship and commercial platforms in sports and culture.I lead and scale complex brand partnerships across leagues, teams, media, and retail. My work spans sponsorship strategy, partnership valuation, go-to-market planning, and operating model design.I build teams and systems that scale, partnering closely with senior brand and partnership stakeholders to align strategy with execution.

Experience

1. Vice President, Brand Consulting

   Elevate

   Dec 2022 — Present · Charlotte, NC, US

   Lead strategic partnerships and sponsorship strategy for a flagship Fortune 100 CPG client, focused on soccer and emerging properties-Scale complex brand partnerships across leagues, clubs, media, and retail, evolving relationships into multi-brand, multi-year platforms-Own end-to-end partnership development, from strategic framing and rights valuation to partner selection, execution models, and long-term stewardship-Drive commercial strategy and go-to-market planning across sponsorship, media, influencer marketing, video production, and experiential-Lead valuation, negotiation, and structuring of sponsorship and brand partnership deals with MLS clubs and league stakeholders-Build and lead a growing team, hiring and developing talent to support expanding scope and partnership complexity-Establish internal operating models and frameworks for pitching, partnership development, and cross-functional collaboration-Serve as a strategic advisor on culturally relevant marketing, including Hispanic audience engagement within soccer

Education

• Isenberg School of Management, UMass Amherst

  Bachelor of Science (BS), Sport Management

Skills

• Sports
• Social Media
• Sports Marketing
• Public Speaking
• Event Management
• Powerpoint
• Microsoft Excel
• Research
• Marketing
• Sponsorship
• Multicultural Marketing
• Microsoft Office
• Sales
• Sports Management