Tanya de Boer
Marketing Manager | Event-Planning | Marketing Communications | Strategic Marketing Campaign Development | Social Media Marketing
- Role
- Marketing Manager at Dot Compliance
- Location
- Randolph, NJ, US
- LinkedIn followers
- 500 followers
About Tanya de Boer
Experienced MBA marketing professional with a proven track record of driving impactful marketing strategies and delivering results. Expertise includes both strategic and tactical marketing, event management, product development, market research, digital marketing, and creative direction. Passionate about leveraging this diverse skill set to enhance marketing direction as well as the production and promotion of events and community engagement efforts. Dedicated to crafting effective communications to achieve sustained business success in collaborative environments.
Experience
Marketing Manager
Mar 2025 — Present
Industry Event Marketing• Develop comprehensive marketing plans for industry events to maximize brand visibility and lead generation.• Coordinate with event organizers, internal teams and vendors to ensure a seamless event experience.• Facilitate event collateral and promotional goods.• Track and measure event performance to optimize future efforts.Customer Event Management• Plan and execute customer events that strengthen relationships and drive customer loyalty.• Manage event logistics, including venue selection, catering, and attendee communications.Webinar Production and Execution• Lead the planning, production, and execution of webinars.• Develop engaging webinar content and presentations.• Manage webinar logistics, including speaker coordination, technology setup, and attendee registration.• Promote webinars through various marketing channels to drive attendance.• Analyze webinar performance to measure success and identify areas for improvement.Marketing Collaborations• Identify and cultivate strategic partnerships with industry publications, websites, and consultants.• Negotiate and manage collaboration agreements.• Develop joint marketing campaigns to reach new audiences and generate leads.Cross-Functional Collaboration• Work closely with sales, product, and other departments to ensure alignment and maximize results.
Education
Seton Hall University
BS, Business Admin, Marketing
2001 — 2005
Fairleigh Dickinson University-Florham Campus
MBA, Marketing
2008 — 2011
Bridgewater-Raritan High School
H.S. Diploma
1997 — 2001
Seton Hall University
Bachelor's of Science, Marketing
Skills
- Online Marketing
- Contract Negotiations
- Advertising
- Contract Negotiation
- Brand Management
- Marketing Strategy
- Brand Development
- Press Releases
- Corporate Branding
- Social Media
- Online Advertising
- Marketing
- Email Marketing
- Sponsorship Marketing
- Event Management
- Sponsorship
- Social Media Marketing
- Sponsorship Negotiations
- Strategic Planning
- Marketing Communications
- Product Development
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