Tanvi Jain

About Tanvi Jain

As a dynamic and results-oriented professional, I\'ve thrived in my role as a Category Development Manager (CDM) at ITC. Leveraging my expertise in strategic execution and business growth, I\'ve spearheaded initiatives that have significantly impacted diverse product categories across Modern Trade and Ecommerce channels.In addition to my role at ITC, I\'ve collaborated with industry leaders such as Colgate and J&J, broadening my experience and expertise. My tenure at J&J involved designing and developing the Go-To-Market Strategy for Eye Care Solutions in India, a testament to my strategic acumen and ability to drive impactful results.During my internship at Unilever, I formulated a Lower-Funnel Digital Strategy for the TRESemme Brand, demonstrating my analytical skills and capacity to devise effective marketing strategies.Highlights of my career include pioneering Category Dressing for Noodles and Dairy Beverages, driving substantial growth in under-leveraged markets, and achieving impressive milestones in sales performance. I\'ve also conducted competitive analysis, developed sentiment analysis models, and conducted consumer interviews to inform marketing strategies and optimize product packaging.I am deeply committed to exceeding expectations and driving tangible results in the retail industry, and I look forward to leveraging my expertise to continue making meaningful contributions to ITC and beyond.

Experience

1. Brand Manager

   ITC Limited

   Apr 2025 — Present

   Launched India’s first Breakfast Smoothie under Sunfeast brand

Education

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration - MBA, Marketing

• NIRMA UNIVERSITY

  B.Tech, Electronics and Communications Engineering

  2015 — 2019