Tanvi Shrotriya

About Tanvi Shrotriya

A Certified Master in Digital Marketing, Tanvi has over 5 years of experience in Integrated and Strategic Cross-vertical Marketing and Business Development. She is very proficient in developing, executing, and measuring demand generation programs and holds a strong knowledge of Content Research and Development. Optimally execute and deliver results-driven, multi-platform communications strategies, and plan in line with corporate and brand direction. Tanvi possesses sound knowledge in creating and managing all marketing materials and collateral and in implementing online marketing activities, and can very well carry out effective brainstorming and conception to deliver first-class marketing copy for innovative narratives and campaign messaging whilst also tracking the effectiveness of various campaigns and course corrections. Tanvi showcases excellent interpersonal skills and is adept at building relationships with different stakeholders and demonstrates exceptional Verbal and Written Communication Skills. She gives a high level of attention to detail and can manage multiple, competing priorities simultaneously. Tools- Google Adwords, Google Analytics, SEMRush, GTM, RankWatch, Google Keyword Planner, Broken Link Checker, Merchant Centre, Canva, Hootsuite, Zoho CRM, Mailchimp, Hubspot, Unbounce, Customer.io, etc. Skills- SEO, SEM, SMM, Email Marketing, Inbound marketing, Google Analytics, Web Analytics, Event Management, PR, Corporate Communications, Brand Management, Industry Research, and Insight Analysis, Content Writing, Newsletters, Press Releases, Newswires, Web Development, Product Lifecycle Management, Business Development

Experience

1. Head of Communications and Strategic Client Solutions - India & North America

   Arieotech

   Jan 2023 — Present · Pune, IN

   Increase corporate market valuation by maximising customer value through developing a customer-centric strategy\\\\n• Maximising customer lifetime value (CLV)\\\\n• Hands-on customer acquisition, retention and development tactics based on customer heterogeneity\\\\n• Introducing existing and new services to the market to the key decision makers\\\\n• Researching and developing marketing opportunities and plans based on thorough analyzing the market potential and researching on market trends and industry insights.\\\\n• Gathering, investigating, and summarizing market data to draft reports and establishing a monitoring system for effective data analysis\\\\n• Understanding client requirements and suggesting system improvements to achieve the company\'s marketing goals\\\\n• Implementing sales plans and devising integrated plans for lead generation, client acquisition and retention\\\\n• Maintaining cordial relationships with clients to cater to their requirements as efficiently as possible and expediting the resolution of client concerns to maximize satisfaction\\\\n• Performing cost-benefit and need-gap analysis of existing/potential customers to meet their needs\\\\n• Curating integrated marketing and sales plan to make service delivery time and cost efficient keeping in mind the financial objectives by forecasting requirements\\\\n• Improving product and service marketability and profitability by researching, identifying, and capitalizing on market opportunities\\\\n• Sustaining rapport with key accounts by making periodic visits\\\\n• Revamping business website for enhanced user experience\\\\n• Creating digital marketing campaigns to improve the brand value and promote the wide spectrum of services\\\\n• Corporate representative in trade shows and events to nurture brand image\\\\n• Online Reputation Management\\\\n• Continually assessing current business network channels, developing and evaluating performance and managing conflict ensuring alignment with business plans\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Symbiosis International University

  MBA Communications Management, Communication and Media Studies, A (8 CGPA)

  2016 — 2018

• Savitribai Phule Pune University

  Bachelor of Engineering (B.E.), Computer Science, A

  2010 — 2014

• St.Joseph's Convent Girl's School

  Mathematics and Computer Science, A

  2007 — 2009