Tanvi Saraf
Global Editorial Head @ Lenskart.com | Leading Content Strategy Initiatives
- Role
- Global Editorial Head at Lenskart.com
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Tanvi Saraf
Over 18 years of experience in content creation, strategy, brand storytelling and marketing. Currently working as Global Editorial Head at Lenskart.com, leading initiatives that shape the tone of voice and visual identity for the brand, across all markets and platforms. Previously led CherryTin and Wedding Wishlist as Co-Founder and Marketing Director and managed content at KOOVS.com, honing a versatile skill set in brand storytelling and creative direction. Dedicated to empowering teams to craft compelling narratives that align with organisational goals, fostering innovation and engagement. Passionate about delivering impactful strategies that resonate with diverse audiences.
Experience
Global Editorial Head
May 2022 — Present · Chennai, IN
As Global Editorial Head, I lead all facets of Lenskart’s content strategy—across brand, campaigns, product launches, and every online and offline touchpoint. I’ve been instrumental in shaping and scaling Lenskart’s tone of voice, ensuring every platform and channel speaks a consistent, engaging language that delivers both brand love and business impact. From CRM to visual merchandising to new brand rollouts, I oversee a cross-functional content team that drives clarity, creativity, and cohesion across the board—fuelling growth and deepening audience connection.
Education
Bournemouth University
Master's Degree
2006 — 2007
SPJIMR SP Jain Institute of Management & Research
Certification in Brand Strategy
2022 — 2023
Lady Shri Ram College For Women
Bachelor's Degree
2002 — 2005
Skills
- Copy Editing
- Newspapers
- Editing
- New Media
- News Writing
- Editorial
- Blogging
- Journalism
- Magazines
- Storytelling
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