Tanvi Kumar
Brand & Marketing Professional | Business Strategy | Photography Amateur
- Role
- Category Lead at Mattel, Inc.
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Tanvi Kumar
Apart from being a curator with infectious energy, Tanvi has a problem-solving mindset & she is someone who understands that hard work is the true way forward! Tanvi has spent over 13+ years handling varied Marketing functions like traditional marketing, brand management, Category P&L, product management, strategy etc. at some of the best brands in the Industry like Mattel, D\'Decor, MTV (Viacom18), A.W. Faber-Castell India & Radio City 91.1 FM. Her latest assignment with Mattel Toys focusses on Category Management achieving business goals & Franchise Marketing building & maintaining brand equity & making the brand more locally relevant.
Experience
Category Lead
Jul 2019 — Present · Mumbai, IN
Single point P&L accountability for two largest categories namely Dolls and Infant & Pre-School, a business size of $14M USD comprising Grew Barbie at 7% YOY in 2019, and at 2% in 2020 despite COVID Impact Consistently grew market share of Barbie YOY since 2019 & sustained the brand’s position as the #1 doll brand in India Initiated & led franchise management for the flagship brand- Barbie, dawning newer business opportunities across multiple LOBs & strengthening brand advocacy Pricing Strategy, execution and Price Architecture management basis the profitability & competitive mapping. Demand planning – maximizing efficiency and deliverables. Leading & implementing renewed Digital & E-Commerce strategies to make brands perform in an optimized manner resulting a 3X jump in contribution.
Education
University of Mumbai
Bachelor of Science - BS, Biochemistry and Molecular Biology
2003 — 2006
MET Institute of Management
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2007 — 2009
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