Tanveet Kaur
Product Analytics & MarTech | Product Manager | Driving Data Driven Growth @ Unilever | eCommerce & FMCG
- Role
- Analytics - Assistant Manager at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Tanveet Kaur
I\'m a Product & Analytics professional with 6+ years of experience driving digital growth across eCommerce and FMCG. My core strength lies in using data to shape product strategy, optimize user journeys, and deliver measurable business outcomes.At Unilever and Pepperfry, I’ve led cross-functional initiatives across product, marketing, and tech — implementing tools like Mixpanel, Amplitude, Segment, and Braze to unlock behavioral insights and drive product-led growth. I’ve built dashboards using SQL and Power BI, executed A/B tests to validate UX improvements, and designed KPI frameworks to track performance at scale.What sets me apart is my ability to bridge business needs with technical execution — whether it\'s streamlining onboarding funnels, driving retention, or launching data-driven campaigns. I thrive in fast-paced, collaborative environments and enjoy solving real-world problems with a user-first mindset.
Experience
Analytics - Assistant Manager
May 2023 — Present
As the analytics manager for Shikhar (Unilever\'s B2B digital commerce platform), I partner with cross-functional teams to drive product growth, retention, and engagement through data-driven strategies. My role blends product analytics, growth experimentation, and customer behavior analysis to inform strategic decisions.I’ve owned the end-to-end setup of tools like Mixpanel, built funnel reports, and designed A/B tests to optimize user journeys and improve key product KPIs such as add-to-cart, checkout, and repeat purchases.I collaborate with product, sales, tech, and marketing stakeholders to influence the product roadmap, align on business OKRs, and optimize key levers for product-led growth. I also mentor junior analysts and contribute to the evolution of our digital analytics practice.Key Skills & Tools:Product Analytics · Mixpanel · Amplitude · A/B Testing · SQL · Power BI · Funnel Optimization · Product Strategy · Agile Methodology · Growth Experiments · User Journey Mapping · Retention Strategy · Stakeholder Management · GTM Alignment · Cross-functional Collaboration · KPI Tracking · Digital Transformation · B2B eCommerce · OKR Setting
Education
Indian Institute of Management Ahmedabad
ePost Graduate Diploma, Advanced Business Analytics
2021 — 2022
MCT's Rajiv Gandhi Institute Of Technology
Bachelor of Engineering - BE, Information Technology
2014 — 2018
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