Tanveer Khan

About Tanveer Khan

I build brands that scale with intent — not just budgets. With 10+ years of experience as a Brand and Marketing leader across D2C, E-commerce, Retail, EV, and high-growth startups, I specialise in transforming fragmented consumer journeys into cohesive, high-performing brand experiences. I\'m currently exploring Marketing Director, VP Marketing, and Brand Head roles across FMCG, Food & Beverage, Fashion, Fintech, and E-commerce — where brand thinking is core to business strategy, not an afterthought. My expertise spans Brand Strategy, GTM Execution, Performance Marketing, Omnichannel Marketing, Consumer Psychology, and Integrated Campaigns — with a track record of driving measurable impact on customer acquisition, retention, and revenue growth. What I\'ve done: At Ultraviolette (India\'s first EV sports bike brand), I led Brand & Marketing as GM, driving the brand\'s global expansion across Europe — building brand equity from scratch in new international markets. At Dunzo, I built and led award-winning integrated marketing campaigns that went viral, significantly improved user retention, and reduced customer acquisition cost (CAC) — delivering strong marketing ROI in a high-velocity, competitive consumer market. At Zoomcar, I launched and scaled the car and cycle rental business across Karnataka, strengthening city-level growth marketing playbooks and local brand presence. Today at LoveLocal, I lead Brand & Marketing strategy to reshape how India shops locally — building consumer trust, transparency, and discovery for neighbourhood retail at scale. Core capabilities I bring to a leadership role- End-to-end Brand Strategy and positioning for consumer-first brands- GTM strategy and execution across D2C, E-commerce, FMCG, and Retail- Building and leading 360° marketing teams from scratch- Performance marketing and growth marketing with measurable business outcomes- Omnichannel marketing connecting digital and offline consumer touchpoints- Driving customer acquisition, retention, and lifetime value through data-led strategies- Crafting brand narratives for Indian mass-market and digital-native audiences I believe great consumer marketing is equal parts empathy, creativity, and ruthless clarity. If you\'re a founder, investor, or talent leader building a brand in FMCG, Food, Fashion, Fintech, or E-commerce — and you need a Marketing Director or VP Marketing who can think strategically and execute relentlessly — let\'s connect.

Experience

1. Head of Brand Marketing

   LoveLocal

   Apr 2024 — Present · Bengaluru, IN

   Leading Brand & Marketing for India’s largest hyperlocal marketplace for trusted neighbourhood stores; building the narrative for how India shops locally. Owning 360° brand strategy, market positioning, GTM, creative, digital performance, CRM, content, and category-level communication.Strengthened marketplace trust by building the “Honest Campaign,” emphasising retailer transparency, no hidden charges, and genuine local value.Designed and implemented a unified brand identity to ensure consistency across product screens, CRM, YouTube, Instagram, retail partnerships, ATL/BTL, and internal communication.Partnering with Product & Growth to improve acquisition, retention, and repeat behaviour through data-led experiments and full-funnel communication.Managing end-to-end campaigns across festive, seasonal, and category-specific needs — improving TOF efficiency and user engagement metrics.Leading cross-functional teams and agencies to streamline creative workflows and accelerate execution velocity.

Education

• Jamia Millia Islamia

  Bachelor of Technology (B.Tech.), Electrical engineering

  2010 — 2014

• The University of Mysore

  Master of Business Administration (MBA), Marketing

  2014 — 2016

Skills

• Market Research
• Strategic Planning
• Sql
• Competitive Analysis
• Leadership
• Negotiation
• Customer Relationship Management (Crm)
• Business Development
• Business Analysis
• Team Management
• Marketing Strategy
• Human Resources
• Management