Tanushrre Jain
Head Marketing - Digital Mass Media Brand Gtm @Polycab India Limited
Signup · Get unlimited contacts
WORK HISTORY
Head Marketing - Digital Mass Media Brand Gtm @Polycab India Limited
Mumbai, IN
Drove India\'s largest media tie-up- ICC World Cup boosting the brand score to near number 1• Within 6 months set up the marketing dept from scratch; onboarded agencies with defined KPI• Drove the E-com marketing & D2C sales on Amazon & Flipkart, achieving Rs 1 cr revenue in 1st year.• Moved the B2B brand from 4th Position to near number 1 in brand awareness score with a 3-year strategy • Despite limited budget, leveraged channel dominance, cohort targeting, achieving 3X visibility via CTV, OTT, and other digital platforms like Google display, Search, DSP, YT, Meta, Influencers• Built D2C website & WhatsApp chatbot, leveraged CRM to drive automation, ROI• Generated media value worth Rs 2 cr+ efficiencies on Mass Media
EDUCATION
St.Joseph's Convent High School
SSC, High School
Chetana Institute Of Management
PGDBM, Marketing
MMK College - India
Bachelor of Commerce - BCom, Accounting and Business/Management
ABOUT TANUSHRRE JAIN
Proven leader with 20+ years of experience in B2B & B2C marketing, I Specialist in GTM…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.