Tanushree Lahoti

About Tanushree Lahoti

In the midst of chaos, there is also opportunity.\"- Sun TzuI love bringing brands to life through smart strategy, creative storytelling, and seamless execution. With experience in global communications, branding, and digital marketing, I’ve worked across markets to optimize workflows, manage high-impact results, and create content that truly connects.Whether it\'s launching a new product, driving engagement through events, or refining a brand’s positioning, I enjoy the challenge of turning ideas into results. I thrive in fast-paced environment, collaborating with cross-functional teams, and using data to fine-tune strategies for real impact.Outside work, I collect experiences like some people collect stamps; currently on a mission to meditate daily, work out without excuses, and and find the perfect balance between eating healthy and giving in to my spice cravings.Check out my work in more detail at -

Experience

1. Brand Manager

   Furlenco

   Jun 2025 — Present

   Leading brand strategy for the Kids category, positioning rental as a credible, flexible alternative to ownership for modern families.• Translating the master brand platform (“Feel at Home”) into clear, differentiated category narratives across channels.• Designing integrated brand interventions — offline activations, influencer ecosystems, retail launches, vernacular campaigns, and subscriber engagement programs — anchored in equity building.• Driving brand-led engagement for the Active Subscriber Base, increasing emotional stickiness beyond transactional communication.

Education

• S P Jain School of Global Management

  Master of Business Administration - MBA, Contemporary Marketing Management

  2017 — 2018

• Mount carmel college bangalore

  Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General and Finance

  2012 — 2015