Tanuja Mishra

About Tanuja Mishra

Marketing Maestro | FMCG, OTC, Healthcare & Pharma Specialist | Strategy InnovatorPassionate about transforming brands into household names, I bring over a decade of marketing expertise in the fast-paced FMCG, healthcare, and pharmaceutical sectors. My journey is driven by a relentless pursuit of innovation, a deep understanding of consumer behavior, and a knack for turning insights into impactful strategies. Professional Snapshot- Strategic Visionary: Crafting and executing cutting-edge marketing strategies that align with business goals and market dynamics- Brand Architect: Building strong, trust-worthy brands that resonate with consumers and drive loyalty- Digital Dynamo: Leveraging digital channels to maximize reach, engagement, and ROI- Market Navigator: Deep knowledge of market trends, competitive landscapes, and regulatory environments in the FMCG, healthcare, and pharma industries. Key Achievements- FMCG Triumphs: Spearheaded campaigns that catapulted product launches to record-breaking sales, securing market share- Healthcare Innovations: Launched a pioneering health supplement in the D2C and eCommerce space, leading my first startup to rapid market success and establishing a new standard in online health retail- Pharma Excellence: Drove patient-centric initiatives that significantly improved health outcomes and brand trust. Educational Foundation- IIM Trichy: MBA with a focus on Marketing and Strategy- Bachelor\'s in Pharmacy: A solid grounding in healthcare from [Your University]. Digital Expertise:Adept at harnessing the power of social media, content marketing, and analytics to drive digital transformation and deliver measurable results.🤝 Collaborative Leadership:Known for fostering cross-functional collaboration, mentoring future leaders, and building high-performing teams. Future Forward:Constantly exploring new marketing horizons, from AI-driven insights to sustainable practices, ensuring that the brands I represent are not only relevant today but are also prepared for tomorrow.

Experience

1. Marketing Manager

   Wings Pharmaceuticals Pvt. Ltd

   Feb 2023 — Present · Delhi NCR, IN

   OTC Health & Beauty As the Marketing Manager at Wings Pharma, I successfully led the launch of a brand extension for our OTC haircare portfolio. My responsibilities included- Launch Strategy Development- Crafted and implemented a robust brand extension strategy for the OTC haircare portfolio, identifying key market opportunities and defining target audience segments- Developed detailed project timelines and managed cross-functional teams to ensure a timely and successful product launch- Go-To-Market (GTM) Execution- Coordinated GTM activities, including product positioning, pricing strategy, and distribution planning- Collaborated with sales, supply chain, and retail partners to ensure optimal product availability and visibility- Advertising & Media Management- Designed and executed multi-channel advertising campaigns across TV, print, digital, and eCommerce platforms- Developed compelling brand communication materials that resonated with target consumers- Oversaw creative development, media buying, and campaign performance analysis- Digital & eCommerce Strategy- Led digital marketing initiatives, including social media, SEO/SEM, and email marketing- Optimized eCommerce strategies to drive online sales and enhance consumer engagement- Utilized digital consumer insights to refine targeting and messaging- Consumer Insights & Market Research- Conducted in-depth market research to gather consumer insights and identify emerging trends- Leveraged data analytics to measure campaign effectiveness and inform strategic decisions- Stayed abreast of industry developments and competitor activities to maintain a competitive edge- Brand Communication- Developed and maintained a consistent brand voice across all communication channels- Ensured alignment of all marketing materials with brand guidelines and strategic objectives- Fostered strong relationships with media partners and external agencies.

Education

• SGGRRITS Dehradun

  B Pharma, Pharmacy

  2005 — 2009

• Indian Institute of Management Tiruchirappalli

  PG Diploma in Brand & Advertising management, Branding & Advertising

  2014 — 2015

• Sikkim Manipal University

  MBA, Marketing

  2009 — 2011

• Digital Marketing Institute

  Professional Diploma in Digital Marketing, Digital Marketing

  2014 — 2014

Skills

• Brand Management
• Pharmaceutical Sales
• Market Analysis
• Sales Effectiveness
• Pharmaceutical Industry
• Product Launch
• Market Planning
• Diabetes
• Pharmaceutics
• Market Research
• Marketing Management
• Marketing Strategy
• Marketing Research
• Competitive Analysis
• Business Development
• Competitive Intelligence
• Key Account Management
• Marketing Communications
• Product Marketing
• Strategic Planning
• Market Development
• Product Development
• Business Planning
• Strategy
• Brand Development
• International Marketing
• Segmentation
• Cross-Functional Team Leadership
• Brand Management, Product Strategy
• Pharmaceuticals
• Campaign Management
• Digital Marketing
• Strategic Communications
• Brand Equity
• Branding & Identity
• Medical Devices
• Social Media Marketing
• Lifesciences
• Idea Generation
• Travel