Tanu Tiwari
Category Growth at Nat Habit | Founding Team, Gharaana & Nexprt
- Role
- Sr Category Growth Manager at Nat Habit
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tanu Tiwari
I build brands and systems from scratch. Led D2C and B2B businesses from $0 to $3M+, launched 4 global markets, and scaled profitable growth across Amazon, Meta, and retail. Strategy + speed = my zone.Setup Gharaana\'s direct-to-consumer engine with a focus on sustainable acquisition and measurable operational improvements, driven by contributions to growth, demand, and customer experience. Creative, content, and performance efforts were aligned with strategic ROAS enhancement goals, enabling impactful outcomes like improved delivery speed and reduced returns. Previous roles at Nexprt included pioneering the D2C vertical and scaling marketplace leadership while achieving early-stage profitability. Academic grounding in commerce from Lady Shri Ram College for Women (University of Delhi) complements expertise in growth strategy, marketing, and structured execution to build scalable, customer-centric demand engines.
Experience
Sr Category Growth Manager
Aug 2025 — Present · Gurugram, IN
Education
Lady Shri Ram College For Women
BCom Hons., A keen writer and laborious worker
2017 — 2020
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