Tanu Rai

About Tanu Rai

I\'m drawn to problems where growth isn\'t obvious: new verticals, untapped channels, funnels that nobody\'s touched yet.Over 10 years across Fintech, D2C, and HealthTech, I\'ve worked on growth at every stage. At HealthifyMe, scaling premium subscriptions. At cult.sport, building lifecycle and conversion engines. At Niyo, leading GTMs across travel and banking, grew referral acquisition 6x, improved cross-sell attach rates, and optimised lifecycle journeys across activation, retention, and monetization; mostly through lifecycle, referral, and in-app, not paid budgets.What I focus on: → GTM strategy for new products and verticals → Lifecycle journeys that activate, retain, and monetize → Referral and cross-sell engines that compound over time → Building and enabling growth teamsOutside work: planning the next trip, buried in a thriller, or hunting for the perfect coffee

Experience

1. Growth Lead

   Niyo Solutions Inc.

   Apr 2024 — Present · Bengaluru, IN

   Lead growth and CRM across Niyo\'s travel and banking businesses, owning GTM, lifecycle strategy, and in-app marketing. Scaled the travel vertical across multiple product lines and developed referral and cross-sell engines primarily through non-paid channels. Currently collaborating with tech to build ML-powered targeting that predicts user travel states to improve offer relevance and conversion.

Education

• Modi Institute of Management & Technology

  Bachelor of Business Administration (BBA)

• Christ University, Bangalore

  Master of Business Administration (MBA)