Tannish Chugh
Senior Associate @WNS for Google India (xWF) | Helping Businesses to Grow their Online Presence | Brand Marketing | Digital Marketing Consultant | Performance Marketing | AdTech | Symbiosis International Co’23
- Role
- Senior Associate (On-site Google) at WNS
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tannish Chugh
Since graduating from Symbiosis International University, I have developed expertise in performance marketing, with a strong focus on PPC advertising and campaign optimization. My experience includes managing and analyzing multi-channel campaigns on platforms like Google Ads, Facebook(Meta) Ads and Amazon Ads where I have consistently driven ROI through data-driven decision-making.As a Senior Associate at WNS, specializing as Google Ads Account Manager, I work closely with clients to optimize Ads strategies, enhance Ad targeting, and implement various bidding strategies on behalf of Google India.I have a proven ability to generate leads and increase revenue through customer acquisition and audience segmentation. Additionally, I am proficient in tools such as Google Analytics 4, SQL, Mailchimp, Power BI, and Salesforce CRM.Passionate about the evolving landscape of performance marketing, I am always eager to apply my skills and stay ahead of industry trends to help businesses grow through innovative and strategic digital marketing initiatives.Feel free to reach out to me at t••••••••@gmail.com
Experience
Senior Associate (On-site Google)
Sep 2024 — Present · Gurugram, IN
Managed 50+ Google-partnered Agencies & SMB clients, optimizing campaigns across Search, Display, and YouTube.• Experimented with full-funnel strategies and custom bid structures, resulting in an 18% uplift in CTR over a quarter.• Reduced CPC by 20% through A/B testing creative variants and improving keywords in underperforming ad sets.• Strategized multiple sales campaigns by optimizing product feeds, audience signals, and assets, achieving 500-600% ROAS.• Improved conversion rates by 15% by refining ad copy relevance, landing page experience and user alignment.
Education
Mother India Convent School
Business/Commerce, General
2018 — 2020
SYMBIOSIS INTERNATIONAL UNIVERSITY
Bachelor of Business Administration - BBA, Business Analytics and Marketing
2020 — 2023
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